Front End Development, UX and UI Design

Customers are demanding engaging experience with instantaneous response, and Soft Tech Media has tooled up to help you deliver it.

In 2014 the Front End development was Soft Tech Media fastest growing skillset fueled by our clients’ priorities.

Soft Tech Media blends together the skill and expertise to create beautiful, functional and user-focused interfaces. We let the purpose of the particular web or mobile application drive its design and user experience. Helping your Web or SaaS offering reach high user approval rates is the top priority for us.

As a software development organization with over fifteen years of successful web products under our belts we were among the pioneers in welcoming CSS, AJAX and then HTML5 and now Javascript development platforms to our toolset.

Our engineers have more than just the skills necessary to code the UI intelligently – they have the passion necessary to code the intelligent UIs.

We believe that front-end development strategy and UX need to factor in business purpose, branding and customer needs to fully support the product’s purpose itself.

Soft Tech Media expert team of front end and UI developers bring beautiful web experience to life using a proven methodology and cutting-edge technology base to build customized responsive cross-browser, cross-platform websites and applications. Our front end, UX and UI teams see a page as a collection of assets and have high attention to detail and writing code in a modular fashion. They constantly analyze how the assets will be used on the page and how they might be used across the entire site.

We have optimized UX methodology to provide a well-balanced mix of control, visibility and flexibility. Our goal is to enable our clients to establish long-term relationships with their customers and other stakeholders by effectively increasing conversion rates, providing comprehensive navigation and predicting how clients will interact with the product or service.

How do we do it?

We start with analyzing client business goals and target user groups;

We study how users will interact with the website or web application in great detail and document user behavior scenarios;

We integrate usability testing on each stage of development to avoid vital mistakes that can slow down front end development process.

A very important and largely unique component of many Soft Tech Media engagements is a “Clickable Prototype” – an implementation of much of the foreseen screens with transitions but without the underlying technical implementation. In our experience when people see the user flow, interactions and how pages are transformed they are much more likely to understand and provide constructive feedback on the product. Dry verbal descriptions or even wire-frames embedded in Word Documents have proven to be a less effective way to assess the solution UX flow.

The prototype also acts as a proof of concept that the technology stack chosen is capable of meeting the technical and business objectives. It is further used as a demonstration environment to familiarize various internal and/or external stakeholders with the proposed solution and solicit their feedback.

Soft Tech Media front end, UI and UX development services

help clients leverage the benefits of the latest front end technology trends.

We use a wide array of the latest front end development and UI design technologies to enable full browser capabilities, website responsiveness and clean implementation:



Responsive frameworks (Bootstrap/Foundation)

JavaScript frameworks (Angular.js)